Why Promotional Products?

Recently, the Advertising Specialty Institute conducted a cost analysis on the effectiveness of promotional products versus other advertising media.

Here's the executive summary of their research. The results may surprise you.

Instant recall: 8 out of 10 people said yes, they do remember the advertisers of the logo products they received.

Very impressionable: 42% had a MORE favorable impression of an advertiser after receiving a logo item. And nearly a quarter of people said they are MORE likely to do business with the advertiser on the items they receive.

Pens are in: Writing instruments are the most-recalled advertising specialty items, followed by shirts, caps and bags.

User-friendly: A whopping 81% of promotional products were kept because they were considered useful.

Staying power: More than three-quarters of people have had their items for MORE than 6 months.

Bag it! Among wearables, bags are used most frequently - an average of 9 times per month. They also deliver the most impressions - each bag averages an incredible 1,038 impressions per month.

Most impressive: The average cost per impression of an advertising specialty item is a mere $0.0004, giving marketers a better ROI from advertising specialties than nearly any other popular advertising media.

Click here for the white paper with the ASI's full results.

Or call us at (866) 458-1264 to see what promotional marketing can do for you!